Organizational KEY RESULT AREAS
KEY RESULT AREA: PROFIT
DEFINITION: The net profit/ebitda or surplus before tax planning efforts, produced by the operation and effective administration of your enterprise.
KEY RESULT AREA: SALES/INCOME/REVENUE
DEFINITION: The gross or top line billing/invoicing produced by all operational activities of your enterprise.
KEY RESULT AREA: COMMUNITY IMAGE
DEFINITION: The way your organization is perceived by the social, vendor, customer and employee communities – Stakeholder perceptions.
KEY RESULT AREA: CUSTOMER/CLIENT SATISFACTION
DEFINITION: The policies, procedures and values that determine how your people provide service, and to what degree your customers/clients’ needs will be
satisfied.
KEY RESULT AREA: PHYSICAL ENVIRONMENT (PLACE)
DEFINITION: The physical space, layout, ambiance, tools and equipment that your people work in and with. Satellite offices, branches, other remote locations.
KEY RESULT AREA: PEOPLE
DEFINITION: The number, positions, functional requirements, qualifications, pay scales, benefits, and training/development needs of your people at all levels.
How you compensate them; how you recruit, hire, appraise performance, promote and transfer; your organization’s policies & structure.
KEY RESULT AREA: DIVERSIFICATION
DEFINITION: The identification/creation/acquisition of new products, services, geographic & demographic markets to ensure your organization’s continued
competitive viability.
KEY RESULT AREA: SYSTEMS , PROCEDURES & TECHNOLOGY
DEFINITION: The methods, principles and technologies used, the “way you do things,” to ensure the best use of human, financial and equipment resources to
generate profit and satisfy your customers.
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